AI Insights · Timothy · July 2025
Top Personal Finance Apps on Android in Mexico: Q2 2025
Explore the performance of leading personal finance apps in Mexico during Q2 2025, including trends in downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app market in Mexico showed diverse trends across the top applications. Here’s a closer look at the performance of the leading apps in this category.
Monefy - Budget & Expenses app from Reflective Technologies experienced a steady weekly revenue, peaking at approximately $1.3K in early June. Downloads showed an upward trend mid-quarter, reaching around 1.3K in late April, while weekly active users increased from 6.8K to over 12.9K during the quarter.
Splitwise saw fluctuations in revenue, with a high of $1.3K in mid-June. The app maintained a consistent download rate, peaking at 1.5K in late April. Active users, however, saw a decline from 25.5K to 17.4K throughout the quarter.
Mobills: Budget Planner by Toro Investimentos maintained a steady revenue stream, reaching $1K in mid-April. While download data was scarce, active users decreased from 9.3K to 5.4K over the period.
Budge・Savings & Budget Planner by Vladimir Chernysh had a stable revenue pattern, with a peak of $960 in mid-June. Downloads fluctuated, with a high of 604 in late March.
NEKO: Budget & Bill Tracker showed a strong download spike in late April with 3.7K downloads. Revenue peaked at $1.2K in mid-April, while active users remained fairly stable around 9K.
These insights are based on data from Sensor Tower. For more comprehensive analytics, visit their platform for detailed app performance metrics.
